Effective as of 02 March 2023 

This Cookie Policy describes how PRIME ("we", "us", or "our") uses cookies and similar technologies on our website, drinkprime.uk, and how you can control these cookies. 

What are cookies? 

When you visit a website, small data files known as cookies are placed on your computer or mobile device. These cookies serve a variety of purposes, such as providing insights into how the website is being used, enabling efficient navigation between pages, remembering your preferences, and enhancing your overall browsing experience. 

What types of cookies do we use? 

We use the following types of cookies on our Website: 

Necessary cookies: These cookies are essential for our Website to function properly and cannot be disabled in our systems. They are usually only set in response to actions you take on our Website, such as setting your privacy preferences, logging in, or filling in forms. Our necessary cookies are served by Shopify. 

Functional cookies: These cookies enable us to provide enhanced functionality and personalization on our Website, such as remembering your preferences and settings, and allowing you to save items in your shopping cart. 

Analytical cookies: These cookies help us understand how our Website is being used and how we can improve its performance. We use Google Analytics to collect information about your use of our Website, such as the pages you visit and the links you click on. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. 

Advertising cookies: These cookies are used to deliver personalized advertisements to you based on your interests and browsing behavior. We use Facebook, Klaviyo, and Google to serve these cookies. You can opt out of personalized advertising by visiting the Network Advertising Initiative Opt-Out page or the Digital Advertising Alliance Opt-Out page. 

How can you control cookies? 

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. 

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. 

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above. 

Changes to this Cookie Policy 

We may update this Cookie Policy from time to time. Any changes we make will be posted on this page with an updated effective date.